Business Administration
Program Description
The Business Administration program has a dual mission (transfer and workforce) in providing students with the theoretical knowledge and practical skills to prepare for transfer to four-year institutions and to pursue a career or to develop their own businesses.
Students are provided the courses necessary to pursue studies in specialized business fields such as accounting, finance, advertising, marketing, management, banking, and business information systems. All students expecting to work in private or profit organizations or government are strongly urged to include business principles and other business specialized courses as electives.
Additionally, the department offers coursework and activities for increased professional proficiency, career changes, or new employment challenges, as well as for small business development. The Business department's small business entrepreneurship program is currently in redesign mode and will be refocused on the development of curriculum, activities, and community partnerships with the objective to address the "skills gap." Our initial emphasis will be on skill areas in leadership, communication, collaboration, project management, and innovation.
The department also offers three Certificates of Achievement:
- The Certificate of Achievement in Business and Marketing is designed for students who are seeking to learn the latest marketing tools to promote a business or an organization. The certificate provides 18 units of instruction in key elements: business and product life cycle, marketing and advertising strategy, ad campaign strategy, and key performance metrics. Courses can be taken in person and/or online.
- The Certificate of Achievement in Data Analytics, created in collaboration with Silicon Valley Bank and Tableau, is designed for people who are seeking to gain real-world experience in data analytics in pursuit of a career as a data professional. The program provides 23 units of instruction and hands-on practice in understanding data needs of a business; acquiring, cleaning, storing, sorting, visualizing, analyzing, and presenting data; and positively impacting business outcomes through data analytics.
- The Certificate of Achievement in Digital Marketing, created in collaboration with Facebook Inc., is designed for people who are seeking to learn the latest marketing tools to promote a business or an organization online. The program provides 25 units of online instruction and hands-on practice in creating marketing content, understanding basic elements of building a website, employing search engine optimization, developing online ad campaigns, and analyzing key performance metrics.
Learn more about the program on the Business Administration website.
Associate Degree for Transfer
This program also offers an Associate Degree for Transfer. Learn more and review the degree requirements on the Business Administration 2.0 AS-T listing.
Program Learning Outcomes
- Students will demonstrate appropriate use of business terms and concepts across a standard breadth of business functions (R&D, Mfg, Sales, Mktg, Ops, IT, Acctg, Finance, etc.).
- Students will demonstrate appropriate use of analytical frameworks, methods, and skills in response to business questions, cases, and projects.
Career Opportunities
Generally, entry level or advancement to levels of middle-management and upper-management in business requires at least a bachelor degree in Business. There are numerous opportunities in the domestic and international arenas. Careers in marketing, sales, advertising, personnel management, accounting, finance, market research, business advisory, and risk management. Additionally, opportunities in the development of new small businesses are also available through our program.
Award Type(s)
- AA = Associate in Arts Degree
- CA = Certificate of Achievement
Units Required
- Major: 45
- Certificate(s): 18-25
Additional Information
Note: Consult your counselor for the most recent math requirements for CSU and UC requirements for business administration. Students having difficulty in attaining a degree because of timing or availability of classes should consult with a counselor to submit a petition for course substitution.
Associate Degree Requirements
| Code | Title | Units |
|---|---|---|
| English Proficiency | ||
| Select one of the following: | ||
| ENGL 1A | COMPOSITION & READING | 5 |
| ENGL 1AH | HONORS COMPOSITION & READING | 5 |
| ESLL 26 | ADVANCED COMPOSITION & READING | 5 |
| or equivalent | ||
| Ethnic Studies | ||
| Any course in the ETHN (Ethnic Studies) subject code, currently approved for Area F of CSU GE and Area 7 of IGETC | ||
| Mathematics Proficiency | ||
| College-level math course at or above the level of Intermediate Algebra | ||
A minimum of 90 units is required1 to include:
- Completion of one of the following general education patterns: Foothill General Education, CSU General Education Breadth Requirements or the Intersegmental General Education Transfer Curriculum (IGETC)
- Core courses (33 units)
- Support courses (12 units)
- 1
Additional elective course work may be necessary to meet the 90-unit minimum requirement for the associate degree.
Note: All courses pertaining to the major must be taken for a letter grade. In addition, a grade of "C" or better is required for all core and support courses used for the degree or certificates.
Core and Support Courses
| Code | Title | Units |
|---|---|---|
| Core Courses | ||
| ACTG 1A | FINANCIAL ACCOUNTING I | 5 |
| BUSI 11 | INTRODUCTION TO INFORMATION SYSTEMS | 5 |
| or BUSI 11H | HONORS INTRODUCTION TO INFORMATION SYSTEMS | |
| BUSI 18 | BUSINESS LAW I | 5 |
| BUSI 22 | PRINCIPLES OF BUSINESS | 5 |
| or BUSI 22H | HONORS PRINCIPLES OF BUSINESS | |
| BUSI 59 | PRINCIPLES OF MARKETING | 4 |
| BUSI 60 | FUNDAMENTALS OF FINANCE | 5 |
| BUSI 90A | PRINCIPLES OF MANAGEMENT | 4 |
| or BUSI 95 | ENTREPRENEURSHIP-THE BUSINESS PLAN | |
| Support Courses | ||
| Select 12 units from the following: | 12 | |
| Accounting & Finance Courses | ||
| FINANCIAL ACCOUNTING II | ||
or ACTG 1BH | HONORS FINANCIAL ACCOUNTING II | |
| MANAGERIAL ACCOUNTING | ||
or ACTG 1CH | HONORS MANAGERIAL ACCOUNTING | |
| FUNDAMENTALS OF PERSONAL FINANCE | ||
| INVESTMENT FUNDAMENTALS | ||
| Marketing & Technology Courses | ||
| INTRODUCTION TO DATA ANALYTICS & BUSINESS DECISIONS | ||
| PRINCIPLES OF ADVERTISING | ||
| ONLINE MARKETING | ||
| E-BUSINESS | ||
| MARKETING CONTENT STRATEGY & BRANDING | ||
| MARKET ANALYTICS & PERFORMANCE OPTIMIZATION | ||
| EMAIL MARKETING | ||
| Business Law & Ethics Courses | ||
| ETHICS IN ACCOUNTING | ||
| BUSINESS LAW II | ||
| BUSINESS & PROFESSIONAL ETHICS | ||
| Management Courses | ||
| MANAGERIAL ACCOUNTING | ||
or ACTG 1CH | HONORS MANAGERIAL ACCOUNTING | |
| HUMAN RESOURCES MANAGEMENT | ||
| FOUNDATIONS OF LEADERSHIP | ||
| PRINCIPLES OF MANAGEMENT 1 | ||
| ENTREPRENEURSHIP-THE BUSINESS PLAN 1 | ||
| ENTREPRENEURSHIP-STARTING & MANAGING A SMALL BUSINESS | ||
| PRINCIPLES OF MACROECONOMICS | ||
| Other Applicable Courses | ||
| INDEPENDENT STUDY IN BUSINESS | ||
| INDEPENDENT STUDY IN BUSINESS | ||
| INDEPENDENT STUDY IN BUSINESS | ||
| INDEPENDENT STUDY IN BUSINESS | ||
| PRINCIPLES OF MICROECONOMICS | ||
| INTRODUCTION TO MAPPING & SPATIAL REASONING | ||
or GEOG 11 | INTRODUCTION TO MAPPING & SPATIAL REASONING | |
| Total Units | 45 | |
- 1
May be completed only once for credit to satisfy either the core or support course requirement.
Certificate Requirements
Certificate of Achievement in Business and Marketing
- Units: 18
| Code | Title | Units |
|---|---|---|
| BUSI 22 | PRINCIPLES OF BUSINESS | 5 |
| or BUSI 22H | HONORS PRINCIPLES OF BUSINESS | |
| BUSI 57 | PRINCIPLES OF ADVERTISING | 4 |
| BUSI 59 | PRINCIPLES OF MARKETING | 4 |
| BUSI 59A | ONLINE MARKETING | 5 |
| Total Units | 18 | |
Certificate of Achievement in Data Analytics
- Units: 23
| Code | Title | Units |
|---|---|---|
| BUSI 11 | INTRODUCTION TO INFORMATION SYSTEMS | 5 |
| or BUSI 11H | HONORS INTRODUCTION TO INFORMATION SYSTEMS | |
| BUSI 12 | INTRODUCTION TO DATA ANALYTICS & BUSINESS DECISIONS | 4 |
| C S 31A | INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS | 4.5 |
| C S 48A | DATA VISUALIZATION | 4.5 |
| MATH 10 | ELEMENTARY STATISTICS | 5 |
| Total Units | 23 | |
Certificate of Achievement in Digital Marketing
- Units: 25
| Code | Title | Units |
|---|---|---|
| BUSI 57 | PRINCIPLES OF ADVERTISING | 4 |
| BUSI 59 | PRINCIPLES OF MARKETING | 4 |
| BUSI 59A | ONLINE MARKETING | 5 |
| BUSI 59C | MARKETING CONTENT STRATEGY & BRANDING | 4 |
| BUSI 59D | MARKET ANALYTICS & PERFORMANCE OPTIMIZATION | 4 |
| BUSI 59E | EMAIL MARKETING | 4 |
| Total Units | 25 | |