Academic Catalog

Business Administration

Program Description

The Business Administration program has a dual mission (transfer and workforce) in providing students with the theoretical knowledge and practical skills to prepare for transfer to four-year institutions and to pursue a career or to develop their own businesses.

Students are provided the courses necessary to pursue studies in specialized business fields such as accounting, finance, advertising, marketing, management, banking, and business information systems. All students expecting to work in private or profit organizations or government are strongly urged to include business principles and other business specialized courses as electives.

Additionally, the department offers coursework and activities for increased professional proficiency, career changes, or new employment challenges, as well as for small business development. The Business department's small business entrepreneurship program is currently in redesign mode and will be refocused on the development of curriculum, activities, and community partnerships with the objective to address the "skills gap." Our initial emphasis will be on skill areas in leadership, communication, collaboration, project management, and innovation.

The department also offers two Certificates of Achievement. The Certificate of Achievement in Data Analytics, created in collaboration with Silicon Valley Bank and Tableau, is designed for people who are seeking to gain real-world experience in data analytics in pursuit of a career as a data professional. The program provides 23 units of instruction and hands-on practice in understanding data needs of a business; acquiring, cleaning, storing, sorting, visualizing, analyzing, and presenting data; and positively impacting business outcomes through data analytics. The Certificate of Achievement in Digital Marketing, created in collaboration with Facebook Inc., is designed for people who are seeking to learn the latest marketing tools to promote a business or an organization online. The program provides 25 units of online instruction and hands-on practice in creating marketing content, understanding basic elements of building a website, employing search engine optimization, developing online ad campaigns, and analyzing key performance metrics.

Learn more about the program on the Business Administration website.

Associate Degree for Transfer

This program also offers an Associate Degree for Transfer. Learn more and review the degree requirements on the Business Administration 2.0 AS-T listing.

Program Learning Outcomes

  • Students will demonstrate appropriate use of business terms and concepts across a standard breadth of business functions (R&D, Mfg, Sales, Mktg, Ops, IT, Acctg, Finance, etc.).
  • Students will demonstrate appropriate use of analytical frameworks, methods, and skills in response to business questions, cases, and projects.

Career Opportunities

Generally, entry level or advancement to levels of middle-management and upper-management in business requires at least a bachelor degree in Business. There are numerous opportunities in the domestic and international arenas. Careers in marketing, sales, advertising, personnel management, accounting, finance, market research, business advisory, and risk management. Additionally, opportunities in the development of new small businesses are also available through our program.

Award Type(s)

  • AA = Associate in Arts Degree
  • CA = Certificate of Achievement

Units Required

  • Major: 45
  • Certificate(s): 23-25

Additional Information

Note: Consult your counselor for the most recent math requirements for CSU and UC requirements for business administration. Students having difficulty in attaining a degree because of timing or availability of classes should consult with a counselor to submit a petition for course substitution.

Associate Degree Requirements

English Proficiency
Select one of the following:
ENGL 1ACOMPOSITION & READING5
ENGL 1AHHONORS COMPOSITION & READING5
ESLL 26ADVANCED COMPOSITION & READING5
or equivalent
Ethnic Studies
Any course in the ETHN (Ethnic Studies) subject code, currently approved for Area F of CSU GE and Area 7 of IGETC
Mathematics Proficiency
College-level math course at or above the level of Intermediate Algebra

A minimum of 90 units is required1 to include:

  • Completion of one of the following general education patterns: Foothill General Education, CSU General Education Breadth Requirements or the Intersegmental General Education Transfer Curriculum (IGETC)
  • Core courses (33 units)
  • Support courses (12 units)
1

Additional elective course work may be necessary to meet the 90-unit minimum requirement for the associate degree.

Note: All courses pertaining to the major must be taken for a letter grade. In addition, a grade of "C" or better is required for all core and support courses used for the degree or certificates.

Core and Support Courses

Core Courses
ACTG 1AFINANCIAL ACCOUNTING I5
BUSI 11INTRODUCTION TO INFORMATION SYSTEMS5
or BUSI 11H HONORS INTRODUCTION TO INFORMATION SYSTEMS
BUSI 18BUSINESS LAW I5
BUSI 22PRINCIPLES OF BUSINESS5
or BUSI 22H HONORS PRINCIPLES OF BUSINESS
BUSI 59PRINCIPLES OF MARKETING4
BUSI 60FUNDAMENTALS OF FINANCE5
BUSI 90APRINCIPLES OF MANAGEMENT4
or BUSI 95 ENTREPRENEURSHIP-THE BUSINESS PLAN
Support Courses
Select 12 units from the following:12
Accounting & Finance Courses
FINANCIAL ACCOUNTING II
HONORS FINANCIAL ACCOUNTING II
MANAGERIAL ACCOUNTING
HONORS MANAGERIAL ACCOUNTING
FUNDAMENTALS OF PERSONAL FINANCE
INVESTMENT FUNDAMENTALS
Marketing & Technology Courses
INTRODUCTION TO DATA ANALYTICS & BUSINESS DECISIONS
PRINCIPLES OF ADVERTISING
ONLINE MARKETING
E-BUSINESS
MARKETING CONTENT STRATEGY & BRANDING
MARKET ANALYTICS & PERFORMANCE OPTIMIZATION
EMAIL MARKETING
Business Law & Ethics Courses
ETHICS IN ACCOUNTING
BUSINESS LAW II
BUSINESS & PROFESSIONAL ETHICS
Management Courses
MANAGERIAL ACCOUNTING
HONORS MANAGERIAL ACCOUNTING
HUMAN RESOURCES MANAGEMENT
FOUNDATIONS OF LEADERSHIP
PRINCIPLES OF MANAGEMENT 1
ENTREPRENEURSHIP-THE BUSINESS PLAN 1
ENTREPRENEURSHIP-STARTING & MANAGING A SMALL BUSINESS
PRINCIPLES OF MACROECONOMICS
Other Applicable Courses
INDEPENDENT STUDY IN BUSINESS
INDEPENDENT STUDY IN BUSINESS
INDEPENDENT STUDY IN BUSINESS
INDEPENDENT STUDY IN BUSINESS
PRINCIPLES OF MICROECONOMICS
INTRODUCTION TO MAPPING & SPATIAL REASONING
INTRODUCTION TO MAPPING & SPATIAL REASONING
Total Units45
1

May be completed only once for credit to satisfy either the core or support course requirement.

Certificate Requirements

Certificate of Achievement in Data Analytics

  • Units: 23
BUSI 11INTRODUCTION TO INFORMATION SYSTEMS5
or BUSI 11H HONORS INTRODUCTION TO INFORMATION SYSTEMS
BUSI 12INTRODUCTION TO DATA ANALYTICS & BUSINESS DECISIONS4
C S 31AINTRODUCTION TO DATABASE MANAGEMENT SYSTEMS4.5
C S 48ADATA VISUALIZATION4.5
MATH 10ELEMENTARY STATISTICS5
Total Units23

Certificate of Achievement in Digital Marketing

  • Units: 25
BUSI 57PRINCIPLES OF ADVERTISING4
BUSI 59PRINCIPLES OF MARKETING4
BUSI 59AONLINE MARKETING5
BUSI 59CMARKETING CONTENT STRATEGY & BRANDING4
BUSI 59DMARKET ANALYTICS & PERFORMANCE OPTIMIZATION4
BUSI 59EEMAIL MARKETING4
Total Units25