Academic Catalog

MTEC 80A: MUSIC BUSINESS

Foothill College Course Outline of Record

Foothill College Course Outline of Record
Heading Value
Effective Term: Summer 2021
Units: 4
Hours: 3 lecture, 3 laboratory per week (72 total per quarter)
Advisory: Not open to students with credit in MUS 50A.
Degree & Credit Status: Degree-Applicable Credit Course
Foothill GE: Non-GE
Transferable: CSU
Grade Type: Letter Grade Only
Repeatability: Not Repeatable

Description

Study of legal and business aspects of the music industry. Emphasis on publishing, licensing, and promotion. Copyright law, interaction between songwriters and music publishers, record companies, distributors and the rules that govern them. How music is licensed, service marks, trademarks and patents. The role of lawyers, agents, personal managers, producers and promoters. Licensing and copyright of intellectual properties in the growing multimedia industry and the internet. Synchronization of music in film, video and television. Career development and how major/independent labels market and distribute media.

Course Objectives

The student will be able to:
A. Demonstrate an understanding of the basic tenets of business as currently practiced in the U.S.
B. Discuss the traditional structure of record companies, and the changes taking place due to the advent of digital delivery.
C. Discuss and define the role of songwriters in the music industry, including the publishing and licensing of songs both in the U.S. and abroad.
D. Examine the role of agents and managers in the music industry.
E. Examine the role of ethnic musical styles in the music industry by writing reports on record companies that specialize in culturally diverse styles.

Course Content

A. How music generates income in the entertainment industry.
1. Publishing and licensing.
a. Publishing rights in the U.S.
1) Copyright ownership.
2) Arrangements.
3) Works for hire.
b. Licensing musical compositions and arrangements.
1) Who may license.
2) Fair use.
3) Licensing organizations: BMI, ASCAP, SESAC.
B. Representation in the music industry.
1. Agents and personal managers
a. Regulations in California.
1) Conflict of interest.
2) Licensing of agents.
3) Talent agencies.
b. Unions and guilds (American Federation of Musicians, Screen Actors Guild, American Guild of Musical Artists).

Lab Content

A. Develop a business plan for a record label.
B. Design a distribution and marketing plan for an online music distributor.
C. Create a flowchart for a distribution network handling mixed media.

Special Facilities and/or Equipment

A. When taught on campus: access to a CD and DVD player; classroom sound system, screen, overhead projection system.
B. When taught via Foothill Global Access: on-going access to computer with email software and capabilities; email address; JavaScript enabled internet browsing software.

Method(s) of Evaluation

Written examinations on copyright law in the U.S. since the copyright act of 1976 (and subsequent revisions) as it pertains to musical works
Proposing written hypothetical publishing scenarios and detailing the legal aspects of such
Writing contracts that license arrangements of a musical work
Comparing and contrasting agents and personal managers and the regulations that pertain to them in California, the U.S., and the world in written essays

Method(s) of Instruction

Lecture presentations and classroom discussion using the language of the music business
In-class viewing of video interviews with music business experts
Listening to audio examples from 1920-1970 that demonstrate elements of copyright law

Representative Text(s) and Other Materials

Passman, Donald. All You Need To Know About The Music Business. 2019.

Herstand, Ari. How To Make It In The New Music Business. 2019.

Types and/or Examples of Required Reading, Writing, and Outside of Class Assignments

A. Write a business plan for a small record label.
B. Write a review of a concert DVD or live concert focusing on business and marketing strategies employed by the promoters.
C. Draw up a contract for a group performance at a nightclub with attached rider.

Discipline(s)

Commercial Music