HORT 55A: GREEN INDUSTRY MANAGEMENT: BUSINESS PRACTICES
Foothill College Course Outline of Record
|Effective Term:||Summer 2022|
|Hours:||3 lecture per week (36 total per quarter)|
|Degree & Credit Status:||Degree-Applicable Credit Course|
|Grade Type:||Letter Grade Only|
Student Learning Outcomes
- Discuss common management problems and potential solutions.
- Prepare a written business or stategic management plan.
The student will be able to:
- Demonstrate knowledge of common green industry business organizational structures.
- Analyze personal and professional traits to determine suitable business organizational and management styles.
- Analyze the existing assets and liabilities of a business.
- Demonstrate knowledge of the elements of business and organizational planning, marketing, public relations, and financing.
- Discuss human resource development and management.
- Prepare a written business or strategic management plan.
- Identify common business structure for the green industry
- Self employment
- Self-assessment research and process
- Determination of individual strengths and weaknesses
- Compare individual traits to requirements of various business structures
- Organizational financial analysis
- Profit and loss
- Balance sheet
- Cash flow analysis
- Standard techniques in green business operations
- Strategic planning
- Management styles and policies
- Goal setting
- Marketing and public relations
- Developing a strategic and/or business plan
- Legal requirements
- Liability protection
- Business development
- Managing employees and human resources
- Writing a business plan
Special Facilities and/or Equipment
2. When taught online, on-going access to computer with email and internet access.
Method(s) of Evaluation
Participation through attendance
Exercises and assignments
Business or strategic plan
Method(s) of Instruction
Assigned reading activities
Representative Text(s) and Other Materials
Huston, James. How to Price Landscape and Irrigation Projects. 2014.
Even though this text is more than five years old, it is considered a standard in the industry.
Types and/or Examples of Required Reading, Writing, and Outside of Class Assignments
- Reading assignments will include reading approximately 30-50 pages per week from assigned text. Supplemental reading will be provided in hand-out form or through reference to online resources
- Writing assignments include:
- Topical white papers
- Preparation of business plan
- Lectures will address reading topics and experiences of instructor. Classroom discussion and demonstrations in support of lecture topics will be provided
- Guest speakers from industry will provide supplemental lecture and demonstration