BUSI 59B: E-BUSINESS
Foothill College Course Outline of Record
Heading | Value |
---|---|
Effective Term: | Summer 2025 |
Units: | 5 |
Hours: | 5 lecture per week (60 total per quarter) |
Degree & Credit Status: | Degree-Applicable Credit Course |
Foothill GE: | Non-GE |
Transferable: | CSU |
Grade Type: | Letter Grade (Request for Pass/No Pass) |
Repeatability: | Not Repeatable |
Student Learning Outcomes
- Students will demonstrate appropriate use of eCommerce terms and concepts.
- Students will critically analyze, evaluate and interpret relevant business situationsusing eCommerce concepts, problem-solving processes and decision-making frameworks.
- Students will demonstrate basic mastery of eCommerce by developing fundamental components of an eCommerce entity.
Description
Course Objectives
The student will be able to:
- Describe the fundamental concepts and workings of e-business/e-commerce, including how it works with the internet, mobile, artificial intelligence, blockchain, digital business models, prototyping, growth hacking, and technologies used in building, operating, and innovating e-businesses/e-commerce.
- Apply the business model maps and technical architectures used in e-business/e-commerce creation and innovation, including different canvases to map out the building and evolution of e-businesses.
- Apply the understanding of current technologies such as artificial intelligence and blockchain to e-businesses/e-commerce and show how e-businesses can be integrated with these technologies.
- Explain how the relationships among global legacy business, business value chains, emerging technologies, and broader societal trends are driving e-business/e-commerce.
- Understand how to keep informed and analyze current developments with technologies and business models, and their impact on e-business.
Course Content
- An overview of e-business
- History of the internet
- How the internet works
- Ways the internet has changed our lives
- Artificial intelligence: definition and foundations
- Machine learning: definition and foundations
- Blockchain: definition and foundations
- E-business and emerging technologies impact on society
- E-business era landscape, business models, and applications for artificial intelligence
- Designing a customer-centric e-business
- Digital business models
- Digital era business landscape and business structural impacts of digitization
- The foundations and future of artificial intelligence
- The building blocks of generative artificial intelligence
- Artificial intelligence and spatial intelligence
- How artificial intelligence can empower any business
- Building and transforming e-businesses and business model applications
- Airbnb: building an e-business and the challenges of scale
- Netflix: transforming and operating a DVD legacy company into a technology and data powered e-business
- Understanding and applying business model maps to developing new e-businesses and transforming legacy businesses into e-businesses
- Operating an e-business
- Basic digital marketing overview
- Rapid customer feedback and digital product prototyping
- Innovative design and digital product prototyping
- E-business data-driven decision making: Amazon, Zynga, and Netflix case studies
- Technical architecture for digital applications
- Adapting for success in the 21st century e-business era
- The growth mindset
- Principles for competing in the e-business (digital and artificial intelligence) era
- Principles for making habit forming e-business products
- Foundations of growth hacking at e-businesses
- Applications for the success of you in the 21st century
Lab Content
Not applicable.
Special Facilities and/or Equipment
2. When taught as an online distance learning section, students and faculty need ongoing and continuous internet and email access.
Method(s) of Evaluation
Business and internet concepts:
1. In-class and/or online exercises and/or reports
2. Quizzes and exam(s)
3. Participation/interactivity in discussions
Technical mastery of internet concepts:
1. Problem-solving and mini-projects
Method(s) of Instruction
Lecture
Discussions (in-class/online)
Cooperative learning exercises
Demonstrations
Independent study
Industry guest lecturers/speakers
Representative Text(s) and Other Materials
Laudon and Travor. E-Commerce 2021: Business, Technology, Society, 16th ed.. 2020.
Mollick, Ethan. Co-Intelligence: Living and Working with Artificial Intelligence. 2024.
Types and/or Examples of Required Reading, Writing, and Outside of Class Assignments
- Viewing or reading weekly material on various e-business concepts and practices
- Answering questions on discussion topics and multiple choice quizzes. Students will also be given an assignment in e-business and applications of the principles learned to date
- Additional research on e-business may be needed to effectively participate in the online class discussions
- Application of learnings of e-businesses on different business canvases and maps
- Observations and interview of business(es) for e-business and artificial intelligence application assignment