BUSI 22H: HONORS PRINCIPLES OF BUSINESS
Foothill College Course Outline of Record
Heading | Value |
---|---|
Effective Term: | Summer 2022 |
Units: | 5 |
Hours: | 5 lecture per week (60 total per quarter) |
Advisory: | Not open to students with credit in BUSI 22 or 52. |
Degree & Credit Status: | Degree-Applicable Credit Course |
Foothill GE: | Area IV: Social & Behavioral Sciences |
Transferable: | CSU/UC |
Grade Type: | Letter Grade (Request for Pass/No Pass) |
Repeatability: | Not Repeatable |
Student Learning Outcomes
- Analyze standard business cases and their implications on the management and operation of a for profit or non-profit enterprise, using relevant business terminology, concepts, principles, and frameworks.
- Demonstrate the ability to collaboratively define problems, analyze and determine course (s) of action, apply solutions, communicate results to pertinent stakeholders, and reflect on the outcomes.
Description
Course Objectives
The student will be able to:
- Describe the basic nature and operation of formal business organizations, the functions and responsibilities of the businessperson, and the development of current knowledge in business administration.
- Examine the full range of international business challenges in finance, trade, marketing, and management.
- Explain the importance, complexity and interrelationship of the economic, political and social environments within which business persons must pursue their careers and develop social responsibilities.
- Develop a framework for further study of business and career guidance.
- Describe the changes taking place in the American business economy and understand their significance.
- Demonstrate a global sensitivity to management issues such as outsourcing and contract manufacturing.
- Develop decision-making skills and to think critically and communicate effectively.
- Demonstrate basic knowledge of key components of a business plan.
- Describe and apply the Business Model Canvas framework to a standard business.
Course Content
- The nature and environment of business, career opportunities, organizational development.
- Ownership, management, and organization of formal organizations including small business, publicly held corporations, private companies and franchising operations.
- Production, purchasing, location and layout, marketing (domestic and international), retailing, and advertising as it affects the business enterprise.
- Personnel functions including selection, training, compensation; role of unions and labor legislation.
- Finance, financial institutions, stock and commodity exchanges; risks and insurance as they affect the economy.
- Quantitative controls for decision making: accounting and financial statements, business statistics, data processing, budgeting, and forecasting.
- Legal and regulatory environment of business, taxation, regulation of competitive business; business ethics.
- Consumerism and future trends and influences on business.
- The international arena.
- Equal employment opportunity (EEO).
- International dimensions of organizational behavior.
- Organizational behavior in perspective.
- Entrepreneurship building blocks, representative survey of the critical components of a business plan (e.g., elevator pitch, mission statement, business model, customer segmentation, SWOT Analysis, Risk Analysis, Breakeven Analysis, etc.).
Lab Content
Not applicable.
Special Facilities and/or Equipment
Method(s) of Evaluation
Class discussions
Written critical analysis of text, case studies, and entrepreneurship building blocks
Weekly discussions of written article analysis of current business events
Oral/online reports/projects: individual and team
Business plan/concept paper development skills (individual or team)
Quizzes and exam(s)
Business Model Canvas framework analysis
Development of research paper topic, or problem statement and outline:
1. Written 10-page research paper or analytical project assignment on specific topic of interest, directly related to specific areas of interest
2. Group oral presentation (PowerPoint) on assigned topic
3. Consistent participation in course demonstrating mastery of key business concepts across multiple functions within a business
4. Demonstrated ability to systematically research, analyze, synthesize, and present findings within the context of a paper or analysis
Method(s) of Instruction
Lectures
Cooperative learning exercises
Demonstration
In-class and/or online discussions
Oral and/or online presentations
Individual reading/research
Weekly intensive seminar-style discussions that are highly interactive
Weekly written notes on reading assignments that demonstrate substantial and systematic understanding of material
Literature search on topics of class discussions
Representative Text(s) and Other Materials
Solomon, Poatsy, and Martin. Better Business, 5th ed.. 2020.
When course is taught online: Additional information, notes, handouts, and/or other relevant course material will be delivered by email and other appropriate online channels (e.g., textbook-associated online companion tools), and discussion may be delivered in chat rooms or moderated bulletin boards/listservs.
Types and/or Examples of Required Reading, Writing, and Outside of Class Assignments
- Critical thinking cases or article analysis, through handouts or student research.
- Term project-team/individual written business plan/concept paper and presentation.
- Special applied projects: students will submit a report addressing at least one applied, real-world business situation. These special applied projects will require students to apply the related business concepts and theory to current business situations, and form their own point of view, using critical thinking, accurate business language and professional business writing. Projects may require the use of a computer and may require field visits and research.
- Worksheets: problems and activities covering the subject matter. Such problems and activities will require students to think critically. These worksheets may be completed inside or outside of class.